Franchising — Jarrad Goulding
First-hand lessons from building a service franchise network from scratch, by Jarrad Goulding, Founder of The Local Guys.
What franchising actually requires
The franchise model succeeds or fails at the partner level. What matters is how many franchise partners are genuinely succeeding — not how many have been sold. The Local Guys was built with this principle as its foundation.
Systems are the product
In a franchise business, the systems are the actual product. What you're selling is a structured, repeatable way to build a business. If the systems aren't genuinely useful, the franchise doesn't work.