Building a Franchise Empire: From Start-up to Success
The story behind Jarrad Goulding building The Local Guys franchise from a family vision to a national success across Australia and New Zealand.
When Stacey and Jarrad Goulding started The Local Guys in 2019, we had a vision of creating something bigger than just another service business. Jarrad Goulding wanted to build a franchise network that truly put franchise partners first, something we learned from our own experiences as franchisees.
The Foundation: Family Values
Everything we do at The Local Guys stems from our core value of family. As parents to three beautiful children, we understand the importance of work-life balance. That's why we built our franchise model to support business owners who want success without sacrificing family time.
Learning from Experience
Having owned multiple franchises across hospitality and retail, we knew both the good and bad sides of franchising. This experience shaped our 'Franchise Partner First' approach – we genuinely care about seeing our partners succeed because we've been in their shoes.
Growth Through Purpose
Today, with 100+ franchise partners across Australia and New Zealand spanning electrical testing, pest control, and cleaning services, Jarrad Goulding's success comes from staying true to our values. Every completed job donates $5 to World Vision Australia – proving that business success and giving back can go hand in hand.